WTF Updates

The latest products, the best actions, crazy collaborations, WTF in the media and much more. Through the updates below, we like to keep you informed of the latest news and developments in our beautiful industry.

OUR FORMULA

wtf updates

ShowTime!

Did you know we have a huge amount of Showtime fireworks in stock? This line/brand of fireworks is an absolute banger among other firework products. Several professionals and pyrotechnicians have voted the Showtime line the best there is available on the Dutch market of fireworks. 

This line is produced for both professional and private use. Showtime fireworks are often used in professional shows and at big event which often have a big end show including Showtime fireworks. By using Showtime fireworks as a professional, you ensure yourself of a smooth and safe show built up, without compromising on the quality of fireworks.

All fountains, cakes and mines in the Showtime assortment have the same power and way of working as professional fireworks. All products have a powerful bang with the most beautiful colour bouquets, which are fired at a rapid rate from each other.   

Looking for spectacular fireworks for both professional as private usage? You will be settled with the Showtime fireworks line!

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Awesome cooperation with DPG Media

Did you know we have a beautiful collaboration with DPG media? We love the joined forces, by working together with DPG media we give our dealers the best insights on the best and largest online platforms that exist!

Advertising fireworks on online platforms can be real tough sometimes, because fireworks are covered by the arms and munition law. Finding de right balanced in what can –and cannot be done, is a big challenge. By working together with DPG media, we have found this perfect balance in advertising.

DPGs media portfolio, the largest media house in The Netherlands, only consists of strong, national –and international, local and regional brands. For instance, AD, NU.nl, het Parool, de Volkskrant, Qmusic and the Independer. Together with DPG media we create brand awareness in their region for our connected dealers. By using target audience marketing on local and regional levels, we select relevant target groups for our dealers. When a dealer appears on one of the selected media platforms we picked out, he will see his custom-made banner and logo. At that select moment the customer is only one click away from our dealer’s online web shop! By gathering and sharing data from the system in January, we will make up the final score comparing the costs versus the revenues. This gives a great insight in the value/return on your investment. 

This cooperation creates more visibility and awareness on the most trusted online platforms, more incoming traffic on the dealer’s web shop which improves the dealers brand awareness. Together we stand strong!

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World's Tougest Fireworks goes international

ogether with our dealers we have put a massive amount of energy in our unique system in the past years. The most effective, user-friendly, extensive and innovative online sales system in The Netherlands and the rest of Europe. 

Our work being recognised makes us proud. Not only in The Netherlands, but far beyond our borders. Requests from importers all around Europe have come in to make use of our unique selling system and the additional web shop. How cool is that! The amount of people using our system keeps growing because of international interest in our formula, which gives us even more data and relevant information to use. This gives us more time and opportunities to keep developing our formula and system. This results in our dealers receiving better services and sales than ever before. Great job done, in cooperation with our dealers! 

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Online fireworks auction in December

We are expecting a huge sales growth in the upcoming period. To make sure our dealers will not be left with low stock levels, we have called an online fireworks auction to life. This auction will give our dealers the opportunity to order additional stock, so they can react fast and easy to the growing demand in fireworks during the December period. 

The auction will be a daily event taking place at 21:00 in the month of December. During the busy December month dealers have the opportunity to bid on firework auction lots, offered on our website. These lots come at a reduced price and will be delivered within no time after the final buy. The dealer with the best offer in the given timeslot becomes the owner of the fireworks auction that particular day. The fireworks will be delivered as soon as the next order is scheduled, so the dealer can sell his new goods as soon as possible. 

Do you want to buy fireworks for an extremely low price? Prepare for peak season, ensure yourself from stock and join our online fireworks auction at www.wtf-veiling.com!

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€ 20,- in fireworks for free on our webshop!

Smart price promotions, which benefits both the dealer and the consumers. That is what we are all about! That’s why we will start of the first months as World´s Toughest Fireworks with a banging promotion offer. Starting the second week of November, we will spread 25.000 promotion posters and flyers with the promotion message: “You will receive a € 20,- fireworks gift!’’.

Ordering for at least € 40,- or more on our webshop, will automatically give you the possibility to use the € 20,- fireworks gift on any chosen product available for selection in the web shop. We have selected 10 high-end quality products you can pick from our collection. The bigger the customer’s order gets, the more free fireworks he will receive. While selecting products and placing the order, the customer is able to see the exact number of free fireworks he will receive. 

The number of free fireworks the customer saved up in his shopping card, is based on the margin the dealers makes on the selected goods. This creates a win-win situation: happy customer and a happy dealer!

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With proud we present: World´s Toughest Fireworks!

Yes, you are not dreaming! From now on Cafferata fireworks will continue its business under the new name: World´s Toughest Fireworks! A great summarizing name for an All-round provider of firework products. The past half year we have been working hard to put the name change and everything that comes with a certain change of name in action. We are more than happy with the new corporate design and are excited to finally be able to share this with the whole world! 

Because of our innovative products, online sale methods and the way we developed our company’s professionalism over the past few year, we have not gone unnoticed to the world. Besides the demand and interest from our valued dealers and partners, we have gained a lot of interest abroad. The perfect timing to once again take a look at all business aspects in our organization. We have rethought our marketing –and sales strategy, product innovation and the optimalisation of the (online) platforms, as well as our new name and a fitting design. How will this all work its ways on the international market? And how will we position ourselves in the Dutch market?   

After discussing the pros and cons of a name change in many conversations we had about the idea, we made the final decision regarding the name change six months after the first initial thought. Cafferata Fireworks will become World´s Toughest Fireworks! WTF is ‘’tough’’, not only because of the firepower in the fireworks products we produce and sell, but also in our new brands name. With our new name we strengthen our position and we look forward to the future!

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