Yes, you are not dreaming! From now on Cafferata fireworks will continue its business under the new name: World´s Toughest Fireworks! A great summarizing name for an All-round provider of firework products. The past half year we have been working hard to put the name change and everything that comes with a certain change of name in action. We are more than happy with the new corporate design and are excited to finally be able to share this with the whole world! 

Because of our innovative products, online sale methods and the way we developed our company’s professionalism over the past few year, we have not gone unnoticed to the world. Besides the demand and interest from our valued dealers and partners, we have gained a lot of interest abroad. The perfect timing to once again take a look at all business aspects in our organization. We have rethought our marketing –and sales strategy, product innovation and the optimalisation of the (online) platforms, as well as our new name and a fitting design. How will this all work its ways on the international market? And how will we position ourselves in the Dutch market?   

After discussing the pros and cons of a name change in many conversations we had about the idea, we made the final decision regarding the name change six months after the first initial thought. Cafferata Fireworks will become World´s Toughest Fireworks! WTF is ‘’tough’’, not only because of the firepower in the fireworks products we produce and sell, but also in our new brands name. With our new name we strengthen our position and we look forward to the future!